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"You're not going to reach an audience that isn't there through a documentary," Stevenson said. "You're likely to draw an audience new to your brand by paying Madden 25 coins attention to what they're enthusiastic about and that is sports, competition and the celebrities they enjoy that is involved in the creative. If you can convince people to discuss your brand and speak about your product in a positive manner eventually, it's likely to result in sales."

This brings me back to The iconic Dead Island trailer. A few players were upset that the game itself didn't match the mood of the trailer. From a marketing perspective it was brilliant as it set the world to talk about it. It appears that it was successful. It's true that Dead Island is now a huge franchise that includes not just the games themselves, but films.

The key to any successful marketing campaign that focuses on "digital people who are native to the digital age," Stevenson says, is to create content that can be shared. By doing this your content will market itself. "We're about a week away from launching and now we must make sure that everyone is aware of it," he said. "And what do you do to do this? You create something worthy of sharing and allow your followers to become brand ambassadors. They're a bigger bullhorn than anything else you can put on TV, or even any amount of money you can spend on something on TV."

A brand new Xbox One bundle will go for sale later this month, and it will include a brand new game with no additional cost. The bundle includes one white Xbox One model that doesn't come with Kinect as well as a copy of the upcoming Madden version, Madden NFL 25, at a price of $400.

The bonus you receive by purchasing this bundle, in it's form of download coupon for three packs of premium content in buy mut coins Ultimate Team mode. In exchange, you don't get a physical copy the game, but you get the code for downloading it as a digital copy.